Jimmie Flora and I met online on Instagram. We have been following each other for years, longer than I can remember, and throughout the years I was able to see and learn new things about him like his street style, interests, and overall, his creativity. He shares personal poems and quotes with his followers as well as his favorite playlists. What caught my attention the most is his unique collection of photos that he captures and post. He shows us how to see things differently through a different angle–in a more simple form.

Jimmie launched his first book, Softcore, which consists of similar content to what you can find on his Instagram page. Feelings of pain, love, and struggle of letting go are easily surfaced through his words as he consistently and successfully illustrates his emotions. His various use of imagery gets you lost in his thoughts despite how long or short some poems are. Softcore is collection of poems that you’ll want to reread over and over again.

I was able to catch up with my friend and ask him a few questions about himself, his website, and his new book. Read below and see what he has to say.

Support Jimmie by visiting his website and purchasing Softcore! Click here to buy his book!


Instagram: @jimmie.flora
Soundcloud: JimmieFlora


  1. Tell me about yourself. Anything you want to share

Hi, I’m Jimmie Flora.  I am a 27 year old Filipino American.  I currently reside in the Bay Area, CA.  I love being creative.  I believe it’s a mindset more than anything else.  There are many sides and ranges of creativity and I love exploring all outlets of expression.  I am an Online Market Analyst and also a Marketing student on my regular but I am passionate about personal projects when I have the heart and mind to create.

  1. What are some of your interests?

I have many interests ranging from writing poetry, photography, creating playlists to exploring coffee shops & museums, going to local shows and educating myself more about spirituality, politics and human rights.  I also love getting lost in conversation.  I enjoy catching up with old friends and making connections with new friends.

  1. Your website is pretty straight forward and visitors are able to see your photography and playlists. Why did you start a website? How has it played a role in your life?

I used to run a Las Vegas based street style blog, for a good year or so.  It was literally my child, I would post every week bout current fashion trends, motivational posts and I would interview local creatives and friends that inspired me.  Unfortunately life challenges hit me and I found myself unmotivated and moving out to the Bay Area.  I ended up leaving Skreetstyle in the dust but there are remnants of the blog that can still be found on the internet.  Fast forward to 2017 and I was itching to have a personal website that showcases my creativity, i.e. Photography, Playlists, Poetry, etc.  It has played a significant role in my life because allows me to have a home and creative space for myself.

  1. What keeps you motivated to blog?

I haven’t expanded the website to hold substantial blogs but I will in the near future.  I think that’s the natural progression of my website.  However, what keeps me motivated in living a creatively driven life is of course family but it is also because of this silly promise I made to myself as a child.  That promise was to ensure I honor my child self and to live as authentically possible as I can so the child inside me stays alive.  I am an avid listener of personal growth podcasts and I love reading about spirituality and motivation, so that keeps me motivated in life.

  1. What is your goal for creating your website?

My goal for creating a website was to have a creative space for me.  Now that I’ve established a few things for myself, I envision my website to be a creative space for others too.  I am part of the LGBTQ community, a person of color, first generation immigrant from the Philippines, Military Brat, etc.  I would love to intertwine these experiences.  Possibly connect with others who share the same passions as me.  There’s more to come, that’s for sure.

  1. Tell us about your playlists. What kind of music do you listen to? Favorite genre? Favorite Artist/Band/Group?

Oh man!  Hmm, I love exploring music.  I don’t care what genre, I will give it a good listen.  I love the effects music plays on the human psyche.  It has the power to connect people, conjure emotions, it has this ability to make us vibe, dance and groove.  As far as favorite genre, it all depends.  My favorites range from Nina Simone, Al Green, FKJ, Tinashe, Janet Jackson, Sade, LSG, Boys II Men, Portis Head, Wu Tang Clan, Notorious B.I.G.  I have a lot of favorites but it depends on my mood.

  1. Most people wouldn’t want to share their personal playlist, do you create music set specifically for you and then share it? Or do you purposely create a list for your audience?

Both!  I started off creating mixes on soundcloud but I realized as much as I appreciate the art of mixing music, I love the art of the playlist: creating combinations of songs that play perfectly back to back, no skipping involved.  I also love sharing music with friends, so I’ll have a playlist for a specific vibe and I’ll share that.  My favorite playlist I’ve created so far is the playlist for creating flow.  It allows me to be productive and get work done.


  1. You self-published your own book titled: Softcore. What is your book about or what does it consist of?

Softcore is a collection of poetry & photography by me.  It captures introspective moments of sensuality, honest pain, the vulnerability of love and the struggle with letting go.  It’s very diaristic and journals my experience with a long term relationship breaking up.  It’s very personal.

  1. Is there a meaning behind the title?

Softcore means many things.  It is my vulnerability exposed after breaking down these walls I’ve created to barricade my emotions from the outside world.  It’s appreciating the sensitivity and accepting our ability to feel the whole spectrum of emotions.

  1. Who is your favorite poet? What types of poetry are you into?

I have a few favorite poets and writers.  I love EE Cummings, Langston Hughes, Ernest Hemingway, Edgar Allan Poe & Saul Williams.  I love poetry that allows me to experience an emotion I’ve never felt or poetry that allows me to reflect on past experiences from a new perspective.

  1. What makes you happy?

Seeing other people happy makes me happy.

  1. What’s a hardship that you came across and how did you get through it?

Growing up I would move every three to four years because my dad was in the military.  This deeply affected me because it would hinder me from forming typical friendships and relationships.  It was very difficult to accept that I had to move half way around the world and start fresh.  I was completely against it and I still feel the residual effects of growing up a military brat.  However, it has helped me become more resilient.  I see the world in a different perspective.  I learned that the best way to get over things is to allow yourself to feel the emotion and move forward.  Life is too short to dwell on negativity or things you can’t change.

  1. As cliché as it may be, where do you you see yourself in 5 years as a person, and in business?

Simple, I see myself being happy, creatively driven, hard working and successful.  I also see the individuals in my immediate circles living positive lifestyles.